# Spectral Consult

> A spec-routed, measurement-backed reasoning surface over the open spectral-branding
> corpus. Bring a business DECISION; it routes to what to read and which instrument to
> run, and abstains when the evidence is below the floor. A structured way to ORGANIZE
> a decision (sibling of the Brand Spectrometer, which MEASURES).

## Machine surface
- [Manifest](https://consult.orgschema.com/consult.json): the decision taxonomy — fetch this first.
- Specs: https://consult.orgschema.com/specs/<decision>.md — the full routing spec per decision.

## Decisions (route by the decision, not the topic)
- diagnose-perception (SBT) — diagnose a brand's perception and find gaps across audiences.
- reach-an-audience (SBT) — reach a perceptual cohort that has no mailing address.
- specify-operations (OST) — specify or stress-test an operating model.
- decide-investment (OST) — decide where to invest across tiers; evaluate a business case.
- evaluate-ma (SBT+OST) — evaluate an acquisition or merger for perceptual and operating fit.

## Instruments
- [Brand Spectrometer](https://meter.spectralbranding.com): the runnable measurement instrument.

## Human guide
- [How to read it](https://consult.orgschema.com/how-to-read): floors vs signals, the four verdicts, the route.
- [A worked case](https://consult.orgschema.com/case): an acquisition-fit decision end to end — a measured finding plus an honest abstention (substrate-conditional verdict).